Singapore – Toho Co., Ltd. (hereinafter known as “the Company”) is happy to announce that its subsidiary, Toho Leisure Pte Ltd (hereinafter known as “TEA”), established in Singapore, and formally commenced operations on November 1, 2024. TEA will function a key base for the Firm’s growth into the Asian area, which is predicted to see important progress, specializing in IP and visible content material licensing, product merchandising, advertising and marketing, and extra.
Background and Function of TEA’s Institution
Beneath our “TOHO VISION 2032” company technique, the corporate has recognized “Content & IP,” “International Expansion,” and “Animation” as its main progress pillars. This imaginative and prescient goals to strengthen the creation and improvement of fascinating content material and IP whereas increasing enterprise into worldwide markets with important progress potential. As a part of this technique, TEA was established in Singapore in February 2024, a hub for quite a few Japanese corporations, to behave as a strategic base for growth within the Asian market.
Leveraging the experience the Firm has gained in Japan and North America, TEA will work to higher perceive the distinct wants and preferences of every market in Asia, permitting the Firm to interact with audiences extra deeply. Via this initiative, the Firm goals to develop the licensing, merchandising, and different enterprise alternatives of standard IPs akin to Godzilla and TOHO Animation titles.
World Enterprise Initiatives and Future Prospects
To strengthen the worldwide attain of key properties, akin to Godzilla and TOHO Animation productions, In North America, Toho Worldwide, Inc. (hereinafter known as “TI”) has already made important progress in increasing the Firm’s enterprise actions abroad.
To reinforce agility and responsiveness in decision-making and enterprise improvement, the Firm established Toho World Inc. (hereinafter known as “TG”) as a separate entity in October 2023. TEA was subsequently based as a TG subsidiary to steer the Firm’s progress initiatives in Asia.
The Firm has additionally pursued M&A actions to strengthen its world presence, together with investments in Thailand’s animation studio ‘IGLOO STUDIO’, U.S.-based streaming media manufacturing and distribution firm ‘FIFTH SEASON’, and the acquisition of North American anime distributor ‘GKIDS’.
Together with TG, the Firm will proceed to discover new world growth alternatives past North America and Asia to assist and speed up its worldwide enterprise progress.
“Our IPs and works, including Godzilla, have already gained significant recognition and popularity in various Asian markets outside of Japan. With the establishment of our local entity in Singapore, we aim to gain a deeper understanding of the specific needs of fans and the unique characteristics of each market. This will enable us to enhance engagement with our IPs and works. This initiative is part of our broader strategy to deepen our presence in markets where we have primarily focused on promotion in North America. Through this effort, we hope to bring even more joy to our audiences across Asia.” by Koji Ueda, CEO of TG.
Particulars of TEA
Location : Republic of Singapore
Key Personnel: Koji Ueda (CEO), Fabio Murayama (Managing Director)
Date of Institution: February 29, 2024
Begin of Operations: November 1, 2024
Shareholder: Toho World Inc.
Foremost Enterprise Actions: Licensing of IP and visible content material, advertising and marketing, merchandising enterprise
Contact Info
TOHO World Inc.
Koji Ueda, k_ueda@toho.co.jp
Takaaki Nakazawa, t_nakazawa@toho.co.jp
