McDonald’s has confirmed its partnership with fashionable web3 model Doodles to launch a large-scale vacation marketing campaign.
Beginning November 18, over 100 million limited-edition McCafé cups that includes Doodles’ signature paintings shall be obtainable at collaborating McDonald’s places throughout america.
The marketing campaign, titled “GM Spread Joy,” gives prospects entry to free digital experiences, unique collectibles, and new animated content material, mixing the custom of vacation espresso moments with cutting-edge digital engagement.
Supply: DoodlesParticulars of the Partnership
The marketing campaign facilities round limited-edition McCafé cups that includes paintings from Doodles’ unique NFT assortment, bringing the colourful designs to a nationwide viewers.
Clients who buy a beverage in these cups by way of the McDonald’s app will unlock digital “packs” containing distinctive rewards. These rewards embrace:
- McDonald’s-themed digital wearables
- A cross to look at Doodles’ animated sequence Dullsville and the Doodleverse
- Free entry to the Doodles Stoodio app for customizing digital avatars
The marketing campaign additionally options new unique music from Doodles Data and an animated vacation quick. This makes it considered one of McDonald’s largest bodily product-based advertising initiatives tied to a digital marketing campaign.
Moreover, the marketing campaign will highlight Doodles in bodily areas, together with the enduring McDonald’s Instances Sq. billboard, which is able to characteristic Doodles-themed animations all through the vacation season.
Supply: DoodlesWhat else can we anticipate from this marketing campaign?
The marketing campaign will even supply uncommon enamel pins, which begin as digital collectibles and may be redeemed for bodily variations by way of the Doodles app. The pins shall be obtainable for buy in collector packs beginning November 26, with transport choices offered.
For these searching for conventional merchandise, a line of McDonald’s x Doodles collaborative merchandise shall be obtainable beginning December 5.
Followers are inspired to share their experiences on social media utilizing the hashtag #goodmornin.
