Milestone comes as China seems to be to turn out to be world’s largest journey and tourism market by 2035; builds on Wyndham’s reacquisition of direct franchising rights for Days Inn in 2019
（Caption: Wyndham surpassed a significant milestone in China, signing almost 600 direct franchise agreements in 5 years. Pictured above (high row) is Wyndham Grand Shanxi Xiaohe Xincheng, adopted left to proper by Wyndham Backyard Qionglai Downtown, La Quinta by Wyndham Weifang South and Hawthorn by Wyndham Dali Erhai Park.）
Wyndham Motels & Resorts surpassed a significant milestone in China: signing almost 600 direct franchise agreements throughout the nation in simply 5 years. The achievement is a testomony to Wyndham’s owner-first strategy to franchising and elevated efforts lately to cut back its reliance for progress on grasp licensees—a transfer underscored in 2019 when the Firm reacquired direct franchising rights for its Days Inn model in China.
Right now, Wyndham is the most important U.S. primarily based resort firm in China by variety of properties, with a footprint spanning greater than 1,600 resorts and greater than 180,000 rooms throughout 13 of its 25 manufacturers. Within the first half of 2024 alone, Wyndham signed direct franchise agreements for greater than 70 resorts in key markets together with Beijing, Jiangsu and Guangdong. The milestone comes amidst a journey and tourism surge in China, the place it’s on monitor to turn out to be the world’s largest journey and tourism market by 2035, giving homeowners a chance to capitalize as company look to discover the nation.
“We have an industry-leading footprint in China, and as the country’s tourism segment continues to grow, it’s more important than ever to showcase the value of joining forces with the world’s largest hotel franchisor. Through direct franchising, we gain greater control over the consistency and direction of our brands in China while unlocking the benefit of building long-term relationships with franchisees—all of which are key to driving further expansion.”
– Joon Aun OOI, President, Asia Pacific, Wyndham Motels & Resorts
